Our Story

We are a story of Artisanal Couture, where passion, innovation and artistry meld to reveal the intrinsic beauty of a material through handcraftsmanship. Based in Los Angeles, Gregorius|Pineo (G|P) owners George Massar and Doug Kinzley have stood fast in their choice to preserve a legacy of artisan made-to-order furnishings, and to serve as a partner in bringing a designer's vision to fruition. As a unified product house of furniture, lighting, wallcovering, textiles and accessories, under the creative direction of George Massar, we seek to continually evolve. This holds true of our styles, however equally important is an evolution of our materials, textures, and finishes. With a new Generation II website, we present this unified vision, the convenience of one-stop-shopping, and those "aah" moments of inspiration. Register and login to view our collections. Our door is open to your ideas.


George Massar

George Massar

Owner, CEO, Creative Director

"I love to explore the unique use of materials and forms to create texture and emotions that for me can only be expressed in artisanal craftsmanship. A regard for luxury guides our mission to continually inspire and assist discerning designers in telling their clients’ stories of lives well lived and rewarded."

Doug Kinzley

Doug Kinzley

Owner, President

"I like to see growth — in business and in people; a proud moment for me is seeing a former employee turn into a star. A great day is interacting with a designer and experiencing their respect and passion for hand craftsmanship. I feel very fortunate that George and I are able to shape our company's future together."