About gp

There's a sense of both homecoming and adventure with Gregorius|Pineo. A classically inspired design moves forward with a sculptural edge. Contemporary form reveals depth through bespoke craftsmanship. The creation of each masterful hand-applied finish speaks to a process of revelation.

When Rene Gregorius and Stephanie Pineo asked George Massar to take over the reins of their legendary furniture and lighting company, they trusted his commitment to artisan craftsmanship. Thirteen years later, Massar and his business partner, Doug Kinzley, have brought this trust to fruition. Based in Los Angeles and handcrafted almost exclusively there, Massar and Kinzley have made a choice to preserve the legacy of artisanal couture and be an expert resource for made-to-order and special customization needs of design professionals.

With a catalog of more than 800 furniture, lighting and accessory pieces and an anthology of close to 100 bespoke finishes, there's no end to this maker's fresh perspective and luxury artisanship.

George Massar

George Massar
Owner, CEO, Creative Director

"I love to explore the unique use of materials and forms to create texture and emotions that for me can only be expressed in artisanal craftsmanship. A regard for luxury guides our mission to continually inspire and assist discerning designers in telling their clients’ stories of lives well lived and rewarded."

Doug Kinzley

Doug Kinzley
Owner, President

"I like to see growth — in business and in people; a proud moment for me is seeing a former employee turn into a star. A great day is interacting with a designer and experiencing their respect and passion for hand craftsmanship. I feel very fortunate that George and I are able to shape our company's future together."