Owner, CEO, Creative Director
National Sales Director
The Gregorius|Pineo Point Of View
Respect for heritage, sophistication, and artisanal luxury have been touchstones for Gregorius|Pineo since its inception 30 years ago. In our furniture, lighting, and accessories—made one at a time and made to order—integrity accompanies each step of the process, from concept and preparation through finished piece.
Walk through our digital gallery to experience a sense of homecoming and adventure. Textures beckon touch. Materials convey a spectrum of character, from subtle to bold. Classically inspired design moves forward with a sculptural edge. Contemporary form reveals depth through bespoke craftsmanship and finishing.
Our unique use of materials, designs, and incomparable finishes offers design professionals new ways of exploring creativity and of communicating authenticity to any interior space. In our custom work we match your desire to offer your clients unique and deeply personal environments with the design expertise and artisanal abilities to fulfill that desire. Throughout, a regard for luxury is expressed in our passion of interpretation, collaboration, handcraftsmanship, and rendering of detail.
Gregorius| Pineo Today
Our heritage line has evolved over the past eight years, since founders René Gregorius and Stephanie Pineo turned over the creative reins to George Massar, whose trusted vision they recognized would bring a fresh perspective while remaining true to the essence of this venerable name. As Creative Director and CEO, George has brought this trust to fruition, exploring with our staff and artisans (who are all locally based), and with designers, how to find greater reward in the spaces we call home. The result: More than 500 styles and new finishes express the multitude of ways we want to live now, and enable the discerning designer to tell their clients’ stories of lives well lived and rewarded.
When René Gregorius and Stephanie Pineo asked George Massar to take over the reins of their legendary furniture and lighting company eight years ago, it put in motion what he regards as “the best chapter in my life.” What René and Stephanie recognized and Massar would need to experience for himself was his innate talent for design and his ability to bring a fresh perspective while remaining true to the essence of this venerable name.
As Creative Director and CEO, Massar has brought this trust to fruition by introducing more than 400 pieces and evolving the artistry of its finishes, which continue to be hallmark of this line. “Interplay” is a word Massar often refers to when describing his design process. He says, “I love to explore the unique use of materials and forms to create textures and emotions that for me can only be expressed in artisanal craftsmanship. You know when a nuance is called for and when a bold stroke is right, how to enliven a piece with just a detail, and yet another, create serenity.”
Massar has transcended the design industry in his 25-year career. Now co-owner of Kneedler|Fauchère and Gregorius|Pineo with Doug Kinzley, George cut his teeth in the early magic of Robertson Boulevard in Los Angeles and then in 1994 went on to setting a course for growth for Kneedler|Fauchère when it was Dorothy Kneedler Lawenda and Harry Lawenda who saw his talent and passion for design and business. “Partnerships are a beautiful part of this industry”, remarks Massar. “We have it in our showrooms with the lines we represent, like Clarence House, Conrad and Ironies—we’ve been family for decades. It’s the same with the showrooms that represent Gregorius|Pineo and it’s a continual thrill to be an expert resource for intricate projects of top-drawer design professionals. Our doors are always open to their ideas.”
Over the past eight years, company owners Doug Kinzley and George Massar have taken a divide and conquer approach in guiding Gregorius|Pineo’s well-earned growth and success.
Kinzley explains, “collaboration for us means I remove the pressures of the business side for George so he can freely exercise his passion as the company’s creative force.”
This works well. Kinzley finds his own creative outlet in helping to improve the day-to-day workings of the company. From laying out business architecture for improved systems, to reimaging more effective and fulfilling roles and responsibilities for team members, he always has his eye on raising the company’s bar for luxury customer service. As Kinzley puts it, “when we provide structure to our work life, it helps us focus, move ahead and celebrate people in what they do.”
An accomplished business and communications executive, Kinzley spent his early career in corporate boardrooms and established his own successful agency based in Denver before heading to San Francisco where he was the managing partner and director for Ketchum—one of the world’s leading-edge communications agencies. When asked what makes him tick, Kinzley doesn’t hesitate: “I like to see growth—in business and in people; a proud moment for me is seeing a former employee turn into a star. I feel very fortunate that George and I are able to shape our company’s future together.”